Home > About our brand > How we look > Our logo - do's and don'ts

Our logo – do's and don'ts

Logo - do's and don'ts Logo - do's and don'ts Logo - do's and don'ts
Do use our logo in any of our three greens, but…  …where that’s not possible use it in white out as long as it’s clearly legible. Never ever ever ever take away any of the words (or full stop) from our logo. It always appears in full.
Logo - do's and don'ts Logo - do's and don'ts Logo - do's and don'ts
Never redraw/rewrite our logo, you can download it at our logo finder Do use our logo on its side,but don’t… …use it upside down.
Logo - do's and don'ts Logo - do's and don'ts Logo - do's and don'ts
Do use it discreetly if it’s clear that this is about cancer (eg if it’s got cancer in the title). But never smaller than 22mm or 70px across its width. Do think about where to put it – here it’s inside the silhouette and suggests the shape of the girl’s leg, but could be outside ‘supporting’ the silhouette. Don’t stick it in the corner, it needs to have a relationship with the silhouette…
Logo - do's and don'ts Logo - do's and don'ts Logo - do's and don'ts
…yes, much better! Don’t use the logo at the same size as any Macmillan Headline on the same product (it gets lost)… …there should be a definite difference in size and placement so people can see it’s from Macmillan.