Home > About our brand > Creative spectrum
CreativeSpectrum550pxFrom fun and entertaining through to brave and bold, the creative spectrum provides the flexibility to tailor your message for a specific audience and encourages a response.

Fun and entertaining

I immediately want to get involved - and it grabs my attention.

Relaxed and chatty

I feel like we are having a chat and we are all working together. 

Warm and reliable

I trust Macmillan and they are there for me.

Informative and real

I feel like the information is written for me and straight to the point.

Brave and bold

I understand the urgency and importance of the situation and I need to act now.

Download our brand identity guidelines here