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Alittlebit550pxNEWThe Macmillan brand is a powerful tool in our quest to reach more people who need us and inspire those who want to support us. A strong and recognisable brand gives people a reason to trust in our offer and motivates them to get involved with our cause.

What we stand for

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To reach and improve the lives of everyone living with cancer and to inspire millions of others to do the same. This is why we exist.   We are a life force. A feeling of hope during difficult times. This is the foundation of our brand.
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We are a source of support and a force for change. We are about giving people a helping hand right here and now. That's our role.   We are personal. We are open. We inspire others. We are practical experts. We demand better. These are our values.

Download our brand identity guidelines here