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Alittlebit550pxNEWThe Macmillan brand is a powerful tool in our quest to reach more people who need us and inspire those who want to support us. A strong and recognisable brand gives people a reason to trust in our offer and motivates them to get involved with our cause.

What we stand for

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To reach and improve the lives of everyone living with cancer and to inspire millions of others to do the same. This is why we exist.   We are a life force. A feeling of hope during difficult times. This is the foundation of our brand.
     
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We are a source of support and a force for change. We are about giving people a helping hand right here and now. That's our role.   We are personal. We are open. We inspire others. We are practical experts. We demand better. These are our values.
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Download our brand identity guidelines here

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