Typefaces
We have created a unique typeface Macmillan Headline for use on Macmillan communications.
This typeface is a crucial part of our look and is a very recognisable
part of our identity.
Macmillan Headline has a hand-drawn feel which lends our words a sense of humanity
and urgency. Its upper case letters give our messages authority.
Our secondary typeface is Futura. This has simple, geometric forms which compliment
Macmillan Headline well.
When Macmillan Headline and Futura are not available, for example when we are publishing
material at a local level, we use Arial. We use Arial in Powerpoint and other Microsoft
Office applications, so that we always achieve a consistent look irrespective of
which fonts the viewer may have.