Tell people who we are and what we do

There are a lot of misconceptions about what we do. Sometimes we’ve been tentative in the way we talk about ourselves. And because other organisations, like the NHS, often deliver services we fund, people sometimes don’t know that we’re involved.

We need to tell people what we do and what we believe in a clear, direct and confident way. We are assertive and unapologetic about the importance and scope of our work. Whilst at the same time being human and sensitive. Most importantly, we make it clear that everyone is included – that everyone can help – from medical professionals to the people in the street.

To build a movement, we need to make some simple points forcefully and consistently: (1) everyone is affected by cancer, (2) we can all help, (3) join us if you agree with what we stand for and want to be part of it, or (4) get in touch if you think we can help you.

We make these points in places where people go about their everyday business. Cancer is not confined to the hospital or clinic – it affects people at home, at work, at the shops, in school. That’s where Macmillan needs to live. Macmillan needs to be part of people’s everyday experiences.