Get funds

Our fundraising events and communications should demonstrate our sense of drive and conviction. Fundraising activities need to feel relevant and inviting. We speak in everyday language. We make it fun where appropriate.

The language we use is very important. We need to say what we mean, rather than what we think people affected by cancer want to hear. We should be as direct as possible without being insensitive and aim for impact and a sense of urgency. And we need to make it as simple as possible for people to get involved.