• what we stand for
• how we stand out
• how we talk & what we say
• how we look
  • our design philosophy
  • the logo
  • using the logo
  • typefaces
  • using our colours
  • silhouettes
  • photography
  • paper and printing
  • formats, pricing in proportion
  • dos and don'ts - basic elements
  • dos and don'ts - putting the bits together
• how we work with others
• get our logo

How we look

Formats

The following are standard formats for paper
A2 = 420 x 594mm
A3 = 297 x 420mm
A4 = 210 x 297mm
A5 = 148 x 210mm
A6 = 105 x 148mm
DL = 99 x 210mm

Pricing in proportion

Royal Mail will shortly be bringing in new compliance measures for ensuring the cost of postage. This will impact significantly on large volume mailings. For advice on how to design products to suit mailing requirements please email the Marketing Services team on marketingservices@macmillan.org.uk.