The ideal is to use Macmillan’s identity (with or without a silhouette) plus a clear descriptive paragraph and the partner logo. In the interests of co-operation we can reduce the size of the Macmillan logo, provided it is no less prominent than the partner logo.
Never use a ‘Macmillan light’ style, ie. removing the Macmillan Headline font and silhouettes as this will impact on the effectiveness of the communication and compromise our brand identity.
For more information on Macmillan’s identity refer to the guidelines in how we look.
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