How we look

Colours

The colour we want to own in people’s minds is green. To give our communications energy, we have a palette of three complementary greens. These should be used in a random way – our logo, type and silhouettes can appear in any of our three greens. This will keep our communications fresh. Normally using two of the greens in one piece of communication is enough. If you are using text only you may want to use all three greens for extra impact.

Please try not to favour one green over another, and don’t use a particular green to identify a specific audience or part of the organisation. The idea that they appear randomly is very important.

White and black also have their place in our colour scheme. White space is particularly important in relation to our silhouettes.

Blocks of colour

Our background colour for printed/one dimensional materials is generally white. However, we can use full blocks of colour sometimes, for example to cover a whole PowerPoint slide, or a whole panel of a leaflet's tear off page. We don't use colour to fill boxes or columns within a page. Our background colour for three-dimensional objects (stands, vehicles etc) is generally one of the greens.