• what we stand for
• how we stand out
• how we talk & what we say
• how we look
• how we work with others
  • our brand identity and partners
  • negotiating the right solution
  • working with services and campaigns partners
    • a single partner on our communications
    • multiple partners on our communications
    • a new campaign style
    • Macmillan on a partner's communications
  • working with corporate partners
  • frequently asked questions
• get our logo

How we work with others

A single partner on our communications

The ideal is to use Macmillan’s identity (with or without a silhouette) plus a clear descriptive paragraph and the partner logo. In the interests of co-operation we can reduce the size of the Macmillan logo, provided it is no less prominent than the partner logo. Never use a ‘Macmillan light’ style, ie. removing the Macmillan Headline font and silhouettes as this will impact on the effectiveness of the communication and compromise our brand identity. For more information on Macmillan’s identity refer to the guidelines in how we look.

	Macmillan style Clear descriptive paragraph Partner logo positioned according to their guidelines	Macmillan style Clear descriptive paragraph Partner logo positioned according to their guidelines No silhouette
	Macmillan style Clear descriptive paragraph Partner logo positioned according to their guidelines Macmillan logo reduced in size (no less prominent than partner logo)	Macmillan style Clear descriptive paragraph Partner logo positioned according to their guidelines No silhouette Macmillan logo reduced in size (no less prominent than partner logo)
	‘Macmillan light’ style including: Macmillan green, Futura, Macmillan logo not including: Macmillan Headline font, silhouettes	‘Macmillan light’ style including: Macmillan green, Futura, Macmillan logo, photography not including: Macmillan Headline font, silhouettes Ideal Acceptable Unacceptable