What our brand is about

Two million people are living with cancer

Macmillan’s ambition is to reach and improve the lives of everyone living with cancer. No matter who they are, what part of the country they live in, or what type of cancer they have.

We want to make things easier for people with cancer, their friends, families, colleagues and carers. We do this by being a source of support – providing practical, medical, emotional and financial support. And we’re a force for change – listening to people affected by cancer and working with them to push for better cancer care.

The idea that drives us

Macmillan is a life force for everyone affected by cancer. This is our ‘brand idea’ that underpins everything we do. It’s about a team of people coming together to be a source of energy, optimism, knowledge and support for people affected by cancer.

Life force is not a strapline – we don’t use it in our communications. It’s something we demonstrate in our words and actions.

Working together

Cancer affects everyone.

One in three people will get cancer, and each of them has friends, families and colleagues. So, we want Macmillan to be something everyone can be a part of. A kind of ‘movement’.

We are ALL affected by cancer and we believe we can ALL help.