Our graphic silhouettes
Our graphic silhouettes help us stand out in a busy world. When people see them they instantly think ‘Macmillan’. They allow us to be abstract about ideas, but also tell real stories featuring real people. They are straightforward, honest, and real.
We like to use objects (as opposed to people) wherever possible because they can express concepts really strongly, and generally are more inclusive to a wide audience, as well as being very visually engaging. When we do use people silhouettes they are real people whose stories feature in the communication.