Our photography

Our photography captures a slice of everyday life. It’s never fake or frivolous. It should make you feel like you are right there in the room. It’s about telling stories through personalities, interactions, and experiences. So it feels real, honest and straightforward.

Our photography really enriches our stories if used correctly. We always lead with a silhouette (they give us tremendous stand out), but back this up with strong, distinctive photography.

Our approach to photography|

These notes capture the essence of our photography style.

What it feels like|

Use our photography to explain more about someone's life.

What it looks like|

Guidance on how to crop our photography for the most impact.

Do's and don'ts when using our photography|

Examples of what to do and what to not do with our photography.

Telling a story|

Our photos are always case studies and tell a story of that person.

Our photography in layouts|

Examples of how to use our photography in layouts.

Macmillan Guidelines - Our photography| (PDF) [1.33MB]

About this site

Any questions? The be.Macmillan team would love to hear from you
020 7840 4921 be.mac@macmillan.org.uk|

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www.macmillan.org.uk

Macmillan Cancer Support, registered charity in England and Wales (261017), Scotland (SC039907) and the Isle of Man (604). A company limited by guarantee, registered in England and Wales company number 2400969. Isle of Man company number 4694F. Registered office: 89 Albert Embankment, London SE1 7UQ.