In the words of Henry Ford ‘You can have any colour, so long as it’s black’ – well green really. When people think ‘green’, we want them to think ‘Macmillan’ – or vice versa, it doesn’t really matter, as long as it’s green.
Our greens give our communications energy – especially when you throw in some white space to help the green elements stand out. Overall we’re simple and straightforward. In a busy, high-gloss, colour saturated world, we can stand out more by going back to basics – it really works. We also have a secondary colour palette that’s used for adding information where just green would be impractical (eg wayfinding or sections in a long document).