Our colours

How to use them: Green

Using our colours in a consistent way gives our designs authority and assures our users that we are who we say we are. It fosters trust and recognition.

Using the greens

• Keep It Simple Stupid! Don’t feel the need to use all three greens. One is preferable. Two is normally enough. All three will look busy or cluttered
• Use them randomly. Our logo, fonts and silhouettes appear in any of our greens. This keeps our communications fresh
• Use lots of white space – it helps make things more readable and gives us stand out
• Silhouettes and headline should only be in green (or white on green)
• Green should always be the first choice of colour for any design
• When using the secondary palette, the overall impression should still be ‘green’
• Don’t use too much white text on green background (be especially careful using white body text out of our light green)  

How to use them: Secondary colours

Macmillan is known to be ‘green’ and it’s important for our brand recognition that green remains the overall impression. It’s crucial for our stand out. So don’t use our secondary colours unless it’s absolutely necessary.

And they shouldn’t clash or shout, they’re there to complement the green, not overpower it.

When to use them

• For differentiation of information if 3+ sections
• Wayfinding
• Charts or infographics

How to use them

• Always use up the greens first
• Never use the secondary colours on their own
• Start with the greens, then aqua, stone, rust, and finally orange
• Never use them for silhouettes or Macmillan Headline