How we look
Our design foundation
All our communications have the same look and feel to them – an overall ‘style’.
We have several principles to describe this style.
Full version of the guidelines (PDF) [7MB]
We want to stand out from the crowd. We want to make a statement and, most of all, an impact. That’s because we really believe in what we do – improving the lives of people affected by cancer. We want people to notice us, use our services and inspire millions to get involved.
Despite their boldness, our designs always have a human, hand-made feel to them. Macmillan is for everyone.
Our designs are lively and spirited, never static, rigid or institutional – they show that Macmillan has the drive and energy to improve lives.
Our designs are always simple, easy to read and understand. We keep the number of elements (colours, fonts etc) to a minimum. Nothing is decorative, every element used is there for a reason. This makes sure that our important messages always stand out.
In the following pages we have broken down the guidelines into handy sections so you can pick out the information most relevant to you.