Follow our five golden rules
Here are five key things we'd like you to remember about our brand identity.
If you stick to these you'll be really helping us present ourselves at our best.
One – Don’t mess about with our logo
Honestly, it’s fine the way it is!
Two – Use alternate characters
They’re such a key part of using Macmillan Headline well, we’ve even given them their very own page.
Three – Don’t use too much Macmillan Headline
Too much of a good thing can be bad, especially when it’s Macmillan Headline. The key’s in the name ‘Headline’, far better to be more impactful and use it less.
Four – Use the right version of Futura
If you’re not sure, ask. Really, we do know the difference and will always pick it up.
Five – Don’t use loads of silhouettes or use them small
Hate to say it, but this just looks like poor design. Nothing more, nothing less.